ANL310 Business Analytics Applications and Issues TMA

ANL310 Business Analytics Applications and Issues Tutor-Marked Assignment Question 1 With reference to Appendix A, assess and recommend how data mining can generally be applied for an insurance company. (a) For each of the areas of application, state one (1) business objective. (12 marks) (b) With reference to the business objective stated in 1(a) for each of the areas of application, discuss two (2) different data mining techniques that can be used to meet the business objective. Assess how this is done by providing an example for each of the identified data mining techniques. Do not exceed 180 words for each area of application. (Note: Association analysis, clustering and predictive modelling must be assessed at least once.) (i) Acquisition of new customers (12 marks) (ii) Engagement of existing customers (12 marks) (iii) Retention of existing customers (12 marks) (c) Discuss one (1) benefit of using decision trees as compared to using logistic regression in Part (b). Provide an example to support your answer. (7 marks) ANL310 Tutor-Marked Assignment SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 3 of 10 Question 2 Background High blood pressure, or hypertension, occurs when a person’s blood pressure increases to