Description

 

BUSM3200 Strategy

 

Twitter SWOT Analysis, PESTEL Analysis, VRIO Analysis, and confrontational Matrix

Course

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Number of Words: 1500

 

Submission Date

 

Table of Contents 

 

Table of Contents 2

1.0 Introduction 3

1.1 Overview 3

1.2 Background 3

1.3 Mission, Vision, Objective 3

2.0 External Environment Analysis 3

2.1 PESTLE Analysis 3

2.1.1 Political 3

2.1.2 Economic 4

2.1.3 Social 4

2.1.4 Technological 4

2.1.5 Environmental 4

2.1.6 Legal 5

2.2 VUCA Analysis & Confrontation Matrix 5

2.3 Macro-Environmental Analysis Summary 6

3.0 Industry Analysis 7

3.1 Porter’s Five Forces Model 7

3.1.1 Bargaining Power of Buyers 7

3.1.2 Threat of Substitute Products 7

3.1.3 Rivalry Among Existing Competitors 7

3.1.4. Threat of new incoming competitors 7

3.2 Key Success Factors (KSFs) & Summary of Industry Analysis 7

4.0 Internal Analysis for Key Success Factors (KSFs) 8

4.1 VRIO Strategic Capability Analysis 8

4.1.1 Resources/Capabilities for KSFs & Summary 8

5.0 Summary of Current Position (SWOT Analysis) 10

6.0 References 11

 

1.0 Introduction